My career has always lived at the intersection of creativity, storytelling, and building things from scratch. For more than 23 years, I worked in advertising, where I learned how ideas become brands, how emotion moves people, and how creative vision can shape the way we experience the world. That path eventually expanded into entrepreneurship and technology, where I became a founder in the travel-tech space, building products that bring people together through better connection, coordination, and shared experiences.

But my creative journey began long before my business career.

I first studied music at Moravian College, where I was surrounded by passionate art majors whose love for visual art sparked my own interest in painting. After leaving Moravian, I moved back to New York City to pursue dance at Marymount Manhattan College. A knee injury cut my dance career short, which led me into my first 9-to-5 job in advertising. Even as my professional life evolved through advertising, entrepreneurship, and technology, creativity remained the constant thread.

After many years away from painting, I found my way back to art during COVID, after losing my partner at the time. In the middle of grief, isolation, and a kind of pain that words could not fully hold, painting became my therapy. It gave me a place to put what I could not say. It became a way to process the loss of his life, to move through shock and sadness, and to create something physical from emotions that otherwise felt impossible to carry.

What began as a way to survive slowly became a way to heal. Painting helped me balance pain with expression, structure with chaos, and memory with movement. It continues to bring me grounding, curiosity, and joy every day.

My artistic style is still evolving, but it is rooted in bold experimentation. My work is riotously colorful and textured, often featuring drips, raw edges, layered surfaces, and unexpected material combinations. I am drawn to the tension between spontaneity and control: expressive movement against carefully rendered subjects, emotional messiness against intentional composition.

A spirit of exploration drives my approach to materials and mediums. I often incorporate unconventional or meaningful substances into my work, especially in commissioned pieces, allowing each painting to become more layered, personal, and multidimensional. For me, art is not only about what is seen on the surface. It is about memory, material, emotion, and story coming together in a way that feels alive.

Today, I create from my studio in Philadelphia’s Old City art district. Thank you for exploring my work. I hope it brings you the same sense of peace, expression, and inspiration that creating it continues to bring me.

Xoxo,

Will