Transitioning from an professional in the 90s, embarked on a journey as an artist and creator in the realms of art and multimedia. He explored new horizons, from hosting art exhibitions to venturing into different innovative fields. His groundbreaking "The Art of Bruce Lee" exhibition propelled him beyond Hong Kong's borders, gaining recognition worldwide.Post-2000, he embraced action figures as a medium for his artistic expression, unleashing a plethora of creative ideas. With his adept sculpting skills and distinctive cartoon design style, he skilfully merged these two disparate elements in his works, giving birth to the term "Designer Toy."Beyond figure creation, he spearheaded trends and engaged in cross-border, cross-disciplinary collaborations, including art exhibitions, streetwear fashion, album packaging, and stage design. He embodied the belief that "life needs art, and art is ubiquitous," embracing a humanistic approach to existence. Today, Eric So is a full-time artist and the Creative Director of Papamamason. With Hong Kong as his creative core, he disseminates his unique artistic thoughts and creations to the world.