Product Line from the collection of TAG Gallery

Product Line

Digital Collage and New Media on Acrylic; Augmented Reality

36 x 54 x 1.5 in (91.44 x 137.16 x 3.81 cm)

$4,000

Available

Product Line is a triptych that frames the female body as inventory within a media-saturated marketplace. Across three panels, a series of women are marked with barcode tattoos, each figure positioned as if prepared for scanning, sorting, and sale. The barcode functions as both symbol and system: an identifier that reduces complexity to data, turning personhood into something legible only through price, category, and ownership.

Behind the figures, television screens glow as a constant backdrop, suggesting the machinery that teaches the audience how to look. The screens operate as a chorus of curated images, reinforcing the standards that make commodification feel normal, even desirable. In this environment, the gaze becomes transactional, and identity is shaped by what can be displayed, consumed, and replicated.

The triptych format emphasizes repetition with variation, echoing manufacturing logic and assembly-line rhythm. Each panel reads like a different stage of the same process: branding, display, and distribution. Product Line confronts the overlap between entertainment, advertising, and surveillance, asking where autonomy ends when bodies are treated as products and media becomes the instruction manual for how to value them.

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From TAG Gallery

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About the artist

Austin Lubetkin

b. 1996

Austin Lubetkin is a visual artist and software engineer whose work is shaped by his experiences of autism and synesthesia. He sees language, sound, and emotion as colors and patterns, and translates this sensory crossover into bold, graphic compositions. Using the visual language of advertising, social media, and luxury branding, his work explores how identity, beauty, and neurodivergence are packaged, judged, and sold. Lubetkin is a member of the international artists association. Lubetkin's work has been exhibited at galleries and museums across the United States including recent exhibits at the Sasse Museum and Awita Gallery and in international exhibitions at the Tokyo Metropolitan Museum of Art and Red Dot in Basel, Switzerland. He has also served as both curator and featured artist for an exhibition at the Orlando Science Center, focusing on the intersection of technology and perception. In May 2026, Lubetkin will be curating a group show exploring the experiences of artists with autism at TAG Gallery

Additional Details

Additional Artworks

On the Fly

VIVA!

Gap Between Bare Branches

History Painting 01

Got Kids #1

Spermatozoo

The Game

Tower 1550

About the artist

Austin Lubetkin