The concept here was about how plants might be very different colors on planets around other stars, since the star's spectrum of light would be different. So we played on an old saying, with "the grass is always redder on the other side of the fence."
There's whimsy in the design, making people wonder why there would be this white picket fence on an alien planet.
Imagination is our window into the future. At NASA/JPL we strive to be bold in advancing the edge of possibility so that someday, with the help of new generations of innovators and explorers, these visions of the future can become a reality. As you look through these images of imaginative travel destinations, remember that you can be an architect of the future.
A creative team of visual strategists at JPL, known as "The Studio," created the poster series, which is titled "Visions of the Future." Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.
The posters began as a series about exoplanets -- planets orbiting other stars -- to celebrate NASA's study of them. (The NASA program that focuses on finding and studying exoplanets is managed by JPL.) Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. And they were right!
The point was to share a sense of things on the edge of possibility that are closely tied to the work our people are doing today. The JPL director has called our people "architects of the future."
As for the style, we gravitated to the style of the old posters the WPA created for the national parks. There's a nostalgia for that era that just feels good.
Liz Barrios De La Torre (Ceres, Europa)
Stefan Bucher (Jupiter Design)
Invisible Creature (Grand Tour, Mars, Enceladus)
Joby Harris (Kepler 16b, Earth, Kepler 186f, PSO J318.5-22, Titan)
Jessie Kawata (Venus)
Lois Kim (Typography for Venus and Europa)
Ron Miller (Jupiter Illustration)
