Chroma Tone
Greenspace Miami exhibition space
7200 Biscayne Blvd, Miami, FL 33138
November 10, 2022 to January 14, 2023
Curated by Zee Pamela Lopez
Opening Reception Thursday November 10 6-8pm
Miami artists reinvent the iconic Coppertone Girl advertising billboard as a symbol of Miami for the 21st century, curated by Pamela Zee Lopez. In the 1950s, Coppertone unveiled its famous Miami billboard depicting a white, pig-tailed, blonde beach baby and her dog, which playfully tugged at her bikini bottom to expose a tan line. The Coppertone sign beckoned a specific and select type of tourist to Miami for fun in the sun. Mirroring many of Miami’s racist and xenophobic laws of that time, the sign stood tall above neighborhoods it did not represent, promoting a beach prohibited to many.
The history of the Coppertone sign, however, is storied and barrier-breaking. The artist, Joyce Ballentyne Brand, built her career in a pin-up art field dominated by men. She beat out male artists to design calendars, often using her own image as the model. Miami of today is a very different community than that of the 1950s. Societal and political evolutions have enabled inclusivity and empowered once-silenced voices.
Using this historic and universally recognized image, artists reimagine this prototypical figure The exhibition of works recognize societal impact of historic artwork, its relevance today, and to stimulate artistic expression.
Featured Artists:
Lauren Baccus
Morel Doucet
Diana Eusebio
Lyzbeth Lara and Prem Lorenzen
Coralina Rodriguez Meyer
Nicolle Nyariri, Stefanie Paredes, and Daniella Silvera
Lauren Shapiro
Cornelius Tulloch
Arsimmer McCoy and Passion Ward
Diego Waisman
About Green Space Miami: Green Space Miami is the Green Family Foundation’s community art space. Guided by the Foundation’s principles of inclusion, community empowerment and education, Green Space Miami centers historically marginalized stories at the intersections of lived experience, hosted in a space for dialogue. Green Space Miami’s mission is to be a catalyst for action around critical social issues, collaborating with community partners and educational institutions.
The Green Space Initiative Advisory Committee
Chad Bernstein, CEO and Co-founder, Guitars Over Guns Organization
Chana Budgazad Sheldon, Executive Director, Museum of Contemporary Art (MOCA) North Miami
Amy Galpin, Chief Curator, FIU Patricia and Phillip Frost Art Museum
Alma Leiva, Artist, Inaugural Green Space Initiative Awardee
Jodi Mailander Farrell, VP of Development, The Everglades Foundation
T. Eliott Mansa, Artist, Inaugural Green Space Initiative Awardee
Jairo Ontiveros, VP of Education and Community Engagement, Adrienne Arsht Center
Franklin Sirmans, Director, PAMM – Pérez Art Museum Miami
Mikhaile Solomon, Director, PRIZM Art Fair
DePaul Vera, Artist, Inaugural Green Space Initiative Awardee
Marie Vickles, Director of Education, PAMM, Curator-in-Residence, Little Haiti Cultural Center
The Green Space Miami Team
Kimberly Green, President, Green Family Foundation, Founder, Green Space Miami
Pamela ‘Zee’ Lopez, Program Director, Green Space Miami
Mireille Louis Charles, Executive Director, Green Family Foundation
Matt Argondizza, Preparator, Green Space Miami
Pedro Jermaine, Senior Artistic Advisor
Michelangelo Bendandi
Disclaimer: The “Coppertone Girl” and the Coppertone name, logo, and brand (collectively, the “Coppertone IP”), are not the intellectual property of Green Space Miami. Green Space Miami is not endorsed by the Coppertone company, or its affiliates and any statements, ideas, or opinions expressed herein are solely the statements, ideas, and opinions of Green Space Miami. This call to artists regarding the Coppertone sign is not meant to imply anything about the Coppertone company or line of products, nor its past or present management and ownership. This call to artists is only intended to recognize the societal impact of historic artwork, its relevance today, and to stimulate artistic expression. By submitting entries for our consideration, each artist acknowledges and agrees that (1) any reference to the Coppertone IP will be solely for artistic and non-commercial purposes; (2) if the submission includes any portion of the Coppertone IP, such inclusion will be minimal with respect to the overall work; (3) the overall submission will have additional and/or substantially different functions, purposes, features, or character than the original Coppertone IP; and (4) the submission will not contain any false or disparaging statements regarding the Coppertone IP, the Coppertone company, and/or its affiliates.
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7200 Biscayne Boulevard, Unit 1 and Unit 2
Miami, FL 33138
(305) 751 - 8816
Free and open to the public:
