Maurice Cloche (1907–1990) was a hugely influential French director, screenwriter, and avant-garde photographer. In the early 1930s, in addition to his striking  corporate and advertising images, his work profoundly shaped the modern fusion of photography and design. His impactful avant-garde style cleverly integrated bold typography with photographic imagery, redefining commercial and book arts.
Cloche later transitioned to cinema, founding a crucial film school in 1940 and directing the legendary Oscar-winning film Monsieur Vincent (1947), solidifying his vast artistic legacy.