Mould 390 and mould 370 are the most common. 390 was a head mould that was fitted to a composition body; 370 had identical features but was a head and shoulders mould that fitted to a stuffed leather (kid) body. This mould was used for over thirty years. The dolls are stamped with a variety of marks that usually contain the initials A.M.[4]
Armand Marseille made a large variety of baby dolls, dolly-faced child dolls and character dolls. Brand names include Floradora, Queen Louise, Darling Dolly, the Dream Baby and Just Me.[4] The 1894 Floradora design came in various sizes from 23 cm (9.1 in) to 107 cm (42 in).[1]